Your telephone interviewing staff is the front line of opinion and marketing research, and they are the face your company presents to the world! Make sure your interviewing staff has the skills it takes to get the job done right while presenting a professional image to respondents — MRA’s video training series offers you the tools to train your data collection professionals!
 WELCOME TO THE WORLD OF MARKETING AND OPINION RESEARCH
$25 MRA members; $45 non-members
This training module provides an introduction to marketing research and basic data collection methods and techniques. Included is a video and MRA's Glossary of Terms Used in Marketing and Opinion Research. (20 min., 1995)
Please use this link to find out more information about the new comprehensive CMOR/MRA training program:
http://www.mra-net.org/publications/cmor.cfm
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