| Presentation: |
Are They Ready For Some Football… American Style? |
Speaker: |
Alicia Z. Rankin |
| PRC: |
1.25 Contact Hours in Business |
Date / Time
Presented: |
Thursday, Jun 4
3:45 p.m. - 5:00 p.m. |
| Summary |
The NFL is the most popular sport in the United States with more than 178 million fans. There has been growth among those attending NFL games, watching games on television, and even playing fantasy football. The next logical step for the NFL to expand their fan base is overseas. In October 2007, the first regular season NFL game was played internationally, in London, and a second game was played in October 2008. The NFL has seen early successes with these games and now the strategic objective is to build upon the momentum and continuing to grow the fan base. In this interactive workshop, attendees will learn how a U.S.-centric brand can fit into global markets, how research tools can be used to measure success abroad and how to develop future brand strategies. |
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| Presentation: |
Considerations for Mixed Mode Interviewing |
Speaker: |
Melissa VanRyzin & Dr. Kristine Burnaska |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Friday, Jun 5
9:30 a.m. - 10:45 a.m. |
| Summary |
In our world today media and communications are increasingly chaotic and fragmented. As such, in many cases it is increasingly necessary to use mixed modes of interviewing to reach the broadest representation of a target audience. Understanding the differences in data obtained from mixed modes is the key to leveraging this emerging technique. Learn from two cases studies where mixed mode interviewing proved to be a great approach, including how the researchers dealt with the data to provide client insight. |
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| Presentation: |
Do's and Don'ts of Acquiring a Company -- The Human Resources Perspective |
Speaker: |
Warren Rothman |
| PRC: |
1.25 Contact Hours in Business |
Date / Time
Presented: |
Thursday, Jun 4
3:45 p.m. - 5:00 p.m. |
| Summary |
While merger and acquisition (M&A) activity has slowed in the current economic environment, there are still deals to be done which can have significant payback and return on investment. But, if a deal is to add long-term value to its business, it is incumbent upon the acquirer to enter into the transaction with its “eyes wide open”. The financial, legal and operational aspects (such as facilities, marketing, sales and technology) of a target acquisition are relatively straightforward and quantifiable. But, what about an often-overlooked yet key (if not most critical) asset of a target....the people? This session will help attendees minimize potential risk in a deal by focusing on the important leadership, HR practice and culture fit considerations of an acquisition. What to look for, how to capture it, and how to interpret and make decisions about the information gathered will be emphasized as we look at the front-end due diligence phase. In addition, sound practices and approaches to effective integration of the acquisition will be provided, equipping attendees to more easily and effectively execute transactions that are accretive and add value. |
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| Presentation: |
Hospital Transparency and How Consumers Are Using Quality Outcome Data to Make Important Decisions |
Speaker: |
Steve Wierdak |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Thursday, Jun 4
1:45 p.m. - 3:00 p.m. |
| Summary |
The healthcare industry is transitioning toward increased transparency and consumer involvement through quality performance indicators. This session looks at a study done which addresses federal legislation aimed at providing reliable, comprehensive quality and price information to aid in confident decision making is in support of this initiative. The study answers the questions; how consumers select a hospital, how increased transparency will impact selection and examines consumer perceptions of a quality web site. This educational session reviews the background and objective of the study and the methodology. Attendees will discuss the findings which include collage results, emotional factors, and functional factors. |
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| Presentation: |
Key Future Trends in Pharmaceutical Marketing Research |
Speaker: |
Harris Kaplan |
| PRC: |
TBD Contact Hours in TBD |
Date / Time
Presented: |
Thursday, Jun 4
11:00 a.m. - 12:15 p.m. |
| Summary |
This session will focus on the changing pharmaceutical marketing landscape. Attendees will learn about the three broad trends that have a dramatic impact on the future of marketing research. Attendees will look at increased interest in specialty drugs and revenues from them and how this increase may necessitate methodological changes leading to more telephone and web based methodologies. This session will also discuss how the addition of new stakeholders and how this addition could lead to increasing policies control over the ability of physicians to prescribe individual drugs. Finally, this educational session will examine globalization and how the increased costs and time associated with development of new compounds and interest in global research will only continue to grow. All of these trends are being impacted by tightening timeframes and budgets. Together, they create a very challenging or opportunistic landscape for marketing researchers, depending upon your point of view. |
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| Presentation: |
Leading Your Staff through a Climate of Uncertainty |
Speaker: |
Judy Enns |
| PRC: |
1.25 Contact Hours in Business |
Date / Time
Presented: |
Thursday, Jun 4
11:00 a.m. - 12:15 p.m. |
| Summary |
Lay-offs have dismantled teams, cost-cutting threatens projects and employees may be distracted and fearful—the perfect storm in which to exhibit extraordinary leadership capacity. Napoleon’s definition of a leader holds for times such as these: “A leader is a dealer in hope,” and I would add “purpose.” In this session we will discuss the “equipment” business leaders will need and what workplace climate concerns they can acknowledge and address to move their firms forward. First, we will explore four leadership styles which are flexible and can be “customized” to employee needs when leaders intentionally adjust their standard operating modes to mitigate employee uncertainty. Second, we will identify the characteristics of achievement, affiliation and influence as fundamental employee motivators and learn leadership actions appropriate for individual motivational needs. Finally, we will spend time on the value of communication that is candid, creative and frequent, shaping communication tactics that can transform an uncertain organizational environment into one that is focused, energetic, and engaging. These communication tools are “small things with big impact.” More than ever staff want to follow leaders who are confident pathfinders, with a good sense of direction and a potent story of past success to tell on which on which to build the future. In addition to facilitated discussion, tools for an employee environmental check up, and a nine-item, one-on-one communications assessment will be provided. |
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| Presentation: |
Leveraging Consumer Insights to Improve Patient Adherence |
Speaker: |
Heiko Schafer |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Thursday, Jun 4
1:45 p.m. - 3:00 p.m. |
| Summary |
Lack of patient adherence, i.e. patients not following their prescribed regimens, is a major problem in the Health Care industry, leading to an estimated 125,000 deaths and over $100B in cost or lost revenue each year in the US alone. MeadWestvaco, a global leader in consumer goods and health care packaging, is helping to address the problem by identifying the emotional and functional drivers of patient (non-) adherence through in-depth consumer and market research. The company then developed packaging-based solutions which leverage these drivers to help improve adherence. This session will give an overview of the research techniques used to understand the adherence drivers as well as the patient attitudes, behaviors and motivations which impact the acceptance of innovative solutions. From this session attendees will be able to understand how MWV identified the functional and emotional drivers of patient (non-) adherence through consumer research. Attendees will walkway with an understanding of how MWV is developing innovative packaging solutions to address patient non-adherence based on a thorough understanding of consumer needs, attitudes and motivations. |
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| Presentation: |
Life Is Not A Fairytale: The Challenges of Being A Researcher in 2009 |
Speaker: |
Latoya Lang |
| PRC: |
1.25 Contact Hours in Legal |
Date / Time
Presented: |
Wednesday, Jun 3
1:45 p.m. - 3:00 p.m. |
| Summary |
This session will outline the realities of the three main parties that every researcher needs to worry about: the respondent, the client, and the third party. This session will look at developing policies now for any future possibility and describe why access and disclosure for, "who, what, where and why" should always be provided. This educational session is designed to provide attendees with a detailed overview of resources that every researcher should have to deal with the challenges of 2009. This session will move attendees beyond general notions of privacy, into real issues and real challenges that researchers will encounter legislatively, ethically, morally, and legally in 2009. Attendees will walk away with a better understanding of how to deal with the realities of being a researcher today. |
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| Presentation: |
Make Each New Hire Count: Taking the Guesswork out of Hiring Top Talent |
Speaker: |
Janet Hulet |
| PRC: |
1.25 Contact Hours in Business |
Date / Time
Presented: |
Wednesday, Jun 3
12:15 - 1:30 p.m. |
| Summary |
Attendees will discover how to take a new look at what Top Talent means for their firm. This session will focus attendees on how their firm’s talent may be their #1 tool to thrive in this economy and emerge from this recession a stronger firm with an excellent, if not brilliant team. In this workshop, attendees will get an overview of the 4-step process to taking the guesswork out of hiring their next Top Talent. During the session, attendees will create resume screening and interview questions to accurately assess the presence and ratings of their Top Talent Indicators. Attendees will understand how to rate responses to Top Talent criteria to drive toward more objective and successful hiring decisions. By the end of the session, they will be able to improve accuracy in delineating truly Top Talent from simply Competent Talent. They will be able to make the right call with a candidate assessment process that is as objective as possible, by hiring only candidates with top-box scores. Attendees will walk away being able to define Top Talent, now and for the future. |
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| Presentation: |
Navigating the Translation Tightrope- telling a perfect story through effective cultural adaptation in language and methodology in healthcare research |
Speaker: |
Raya Wasser & Taissa Hegarty |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Friday, Jun 5
9:30 a.m. - 10:45 a.m. |
| Summary |
This session will discuss how today, globalization of healthcare brands throughout North America, Europe and Emerging Markets is the key to maximizing true growth potential. The reality of shrinking pipelines, expiring patents, the rise of generics and the impact of changes in the managed care environments have opened the door to growth through globalization. As a result, most market researchers have adapted, and true international expertise is a valued element to any consultative offering. This session will address the critical issues of a global brand and will look at how market research conducted inappropriately for a given target market can skew results, or potentially offend a respondent. Attendees will leave with a deeper understanding of the relevant international markets. Audience interaction will be explored as a means of playfully demonstrated cultural assumptions and gaps in knowledge. Audience Response tools will be incorporated to permit real-time tabulate of responses to "pop quizzes." This series of exercises will help to lay the foundation for understanding depth of need for global adaptation in research, and to reproduce the actual impact for participants of mismanaged cross-cultural methodology. |
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| Presentation: |
Neuroscience to the Rescue: Understanding What Consumers Really Think When They Say They Like It |
Speaker: |
James Alexander & Andrew Pohlmann |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Thursday, Jun 4
11:00 a.m. - 12:15 p.m. |
| Summary |
This session helps attendees understand how and why, neurologically, certain designs and spokespeople elicit strong memory retention and emotional excitement allows the client to refine all messaging to better meet their goals. This educational session will explain the unprecedented advantages of neuroscience applied in the consumer sphere - the results that are precise, unfiltered, unambiguous, and repeatable. Attendees will walk away knowing how to fit this new capability into existing research methodologies and how to successfully incorporate these insights and actionable recommendations in the creative/production process. |
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| Presentation: |
Online Questionnaire Construction from a Respondent Perspective |
Speaker: |
Jake Young, Jackie Lorch & Lawrence Fisher |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Wednesday, Jun 3
1:45 p.m. - 3:00 p.m. |
| Summary |
This session includes specialists representing sample provider, panel operator, and academic perspectives. Data presented and discussion will be focused on improving respondent cooperation focusing on questionnaire design. In doing so, the panel will provide suggestions for steps within the industry’s control to improve relations with respondents, and to improve data quality in the bargain. From this session, attendees will gain insight on designing online questionnaires optimally, and evaluate online questionnaires used by their organization. Attendees will be able to explain to clients (internal and external) why one format is preferable to another. This session will also help attendees appreciate the value of designing online questionnaires from the perspective of the respondent. This session will provide recommendations for improving online survey questionnaires, separating general recommendations for all questionnaires, no matter how fielded, from those unique to online fielding. |
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| Presentation: |
Pharmaceutical Research Today and in the Future |
Speaker: |
Debbie Kenworthy |
| PRC: |
1 Contact Hours in Research |
Date / Time
Presented: |
Thursday, Jun 4
9:00 a.m. - 10:00 a.m. |
| Summary |
This session will answer the question, “Is Healthcare Marketing Research really that different?” by discussing what makes research in this industry unique in terms of audience, methods, reporting requirements, legal scrutiny, privacy constraints, and more. Ms. Kenworthy will argue her perspective that Healthcare Marketing Research is "the place to be" for researchers by exploring the evolution of healthcare research and the emerging opportunities for impact. Attendees will be asked to question the status quo by asking themselves how healthcare market research can breed innovation instead of complacency despite the obstacles uniquely faced by researchers in this industry. To all attendees, Ms. Kenworthy will issue a single challenge: “stay relevant, innovate, and make it matter.” |
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| Presentation: |
Physician Research: Recruiting Challenges and the Impact on Results |
Speaker: |
Paul Neal & Lynn Welsh |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Thursday, Jun 4
1:45 p.m. - 3:00 p.m. |
| Summary |
There are inherent and unique challenges to fielding physician research. One difference is quantitative data collection. This session will look at the challenges of recruiting and how that in turn impacts the results of fielding. This session will present research conducted regarding the issues surrounding physician research and how recruiting may influence the results. This session will discuss the challenges of physician recruitment and the changing landscape of online marketing research and data collection within this market segment. Attendees will walk away with an understanding of the extent to which the mode of recruitment impacts potential variation in scoring and other question types. Given the challenges of recruiting physicians, this education session will describe how a mixed mode of recruitment is not only more effective in filling a needed sample size, but how it also results in scores that are different than those collected using only one mode of recruitment. |
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| Presentation: |
Qualitative Research Guides ESPN in Becoming a Hispanic Market Leader |
Speaker: |
Ricardo Lopez and Edwin Roman |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Friday, Jun 5
9:30 a.m. - 10:45 a.m. |
| Summary |
In 2003, ESPN, the industry leader in sports programming, sought to establish the same leadership within the US Hispanic market. ESPN Deportes, a Spanish language counterpart to ESPN, launched in January of 2004. While ESPN knows the American sports viewer better than any other network, it soon realized that the Latino sports fan does not always respond well to the success formulas used in ESPN's general market programming. The company turned to qualitative research to gain a better understanding of the Latino viewer and to get guidance in adapting ESPN Deportes to become the leader among US Latinos. Qualitative research has been used at different stages in the evolution of ESPN Deportes and the insight gained through the process has helped the network become the premier sports channel in the US Hispanic market. This session discusses the challenges of the US Hispanic market and how qualitative research can help in overcoming the Latino research constraints. The presentation will explain the Latino market differences and demonstrate how ESPN has taken that knowledge to deliver effective Latino sports programming. |
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| Presentation: |
Qualitative Research in 2009: Blogs and Online Focus Groups |
Speaker: |
Kathleen Wolf, Sally Geldhof, Linda Stegeman & Becky Harrison |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Thursday, Jun 4
1:45 p.m. - 3:00 p.m. |
| Summary |
This session will be an open forum for discussing online focus groups and online bulletin boards with a panel of experts which will include the recruiting organization, technology provider, online panel moderator, and end client. The panel will cover all parts of the online qualitative process with the goal of adding value to attendees with all levels of experience. From four perspectives, the advantages and challenges of online focus groups will be reviewed, dissected, and solutions proposed and created. During the discussion, the four presenters will discuss the essential points of this type of research, outline their experiences, and talk about the pros and cons of using this type of online research. Attendees will walk away with an understanding of what is new in online technology, recruitment methods, suggestions on how to maximize the results from moderation, and the view of this type of research project from the end client. |
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| Presentation: |
Researching Experiences: The Perfect Tool to Capture Experiences as they Happen |
Speaker: |
Gretchen Gehrett |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Friday, Jun 5
9:30 a.m. - 10:45 a.m. |
| Summary |
In this session, Immersive Research will be thoroughly explored and illustrated using a recent experience-based study which could not have been done successfully without Immersive Research. Session attendees will learn about what Immersive Research is and why it is the most powerful tool for researching experiences. This session will describe when to use Immersive Research, the anatomy of an Immersive Research study, how it compares to other approaches, how to tap into a deeper emotional level, capturing rich information from in-store visits and keeping participants fully engaged for the full study. |
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| Presentation: |
The Exaggerated Demise of Telephone Interviewing (Lynn Kincaid's Portion) |
Speaker: |
Steven M. Cooley, Steve Alsbury & Lynn Kincaid |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Thursday, Jun 4
1:45 p.m. - 3:00 p.m. |
| Summary |
Join us for an in-depth panel discussion regarding the future of telephone research. Listen to what seasoned veterans have to say about the past, present and future of this research methodology and learn about the advantages of telephone research and why it will continue to be a methodology of choice. |
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| Presentation: |
The Exaggerated Demise of Telephone Interviewing (Steven Cooley's Portion) |
Speaker: |
Steven M. Cooley, Steve Alsbury & Lynn Kincaid |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Thursday, Jun 4
1:45 p.m. - 3:00 p.m. |
| Summary |
Join us for an in-depth panel discussion regarding the future of telephone research. Listen to what seasoned veterans have to say about the past, present and future of this research methodology and learn about the advantages of telephone research and why it will continue to be a methodology of choice. |
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| Presentation: |
The Sophisticated Screener - Who's Fooling Whom? |
Speaker: |
Stephen Turner |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Thursday, Jun 4
11:00 a.m. - 12:15 p.m. |
| Summary |
This educational session discusses how the pursuit of good qualitative information has become more complex over the years, specifically focusing on the arena of recruiting respondents. Today, the business of recruiting and incenting highly particularized respondent’s accounts for one-half or more of what a focus group facility charges for conducting and managing the process of hosting focus groups. This session will answer the question, are we improving the quality of our research findings by developing ever more rigorous approaches to recruiting? Attendees will learn that being more precise in research by imposing highly refined, sophisticated recruiting specifications make the research process more cumbersome and expensive while diminishing rather than enhancing the quality of the research findings. Attendees will also have an opportunity to participate in a discussion of some of the recruiting problems and some "rules" about how they might be minimized, improved or at least made more efficient without jeopardizing the quality of data. |
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| Presentation: |
Unconventional Methods- a Best Practice Guide to Recruiting, Data Base Building and Panel Development (Laura Davies' Portion) |
Speaker: |
Ryan Luce, Ted Donnelly, Laura Davies & Patrick Comer |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Friday, Jun 5
1:45 p.m. - 3:00 p.m. |
| Summary |
Different times call for creative measures. Technological advances, taxing recruiting criteria and an unstable economy are just some of the factors that are changing market research as we know it. Researchers are being challenged to look outside the normal and "safe" scope of doing business in order to grow their companies and our industry overall. This session will explore some of the newest and divergent methods of recruiting respondents, database building and panel development that some companies are utilizing. It will also touch on systems companies have in place to ensure that they are delivering quality respondents to their clients as well as protecting respondents PII/personal identifiable information. The diverse panel will include the view of a focus group facility, a telephone/phone center, an online panel company and a patient recruiting firm. All four bring unique perspectives with one common goal – quality research! |
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| Presentation: |
Unconventional Methods- a Best Practice Guide to Recruiting, Data Base Building and Panel Development (Patrick Comer's Portion) |
Speaker: |
Ryan Luce, Ted Donnelly, Laura Davies & Patrick Comer |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Friday, Jun 5
1:45 p.m. - 3:00 p.m. |
| Summary |
Different times call for creative measures. Technological advances, taxing recruiting criteria and an unstable economy are just some of the factors that are changing market research as we know it. Researchers are being challenged to look outside the normal and "safe" scope of doing business in order to grow their companies and our industry overall. This session will explore some of the newest and divergent methods of recruiting respondents, database building and panel development that some companies are utilizing. It will also touch on systems companies have in place to ensure that they are delivering quality respondents to their clients as well as protecting respondents PII/personal identifiable information. The diverse panel will include the view of a focus group facility, a telephone/phone center, an online panel company and a patient recruiting firm. All four bring unique perspectives with one common goal – quality research! |
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| Presentation: |
Unconventional Methods- a Best Practice Guide to Recruiting, Data Base Building and Panel Development (Ryan Luce's Portion) |
Speaker: |
Ryan Luce, Ted Donnelly, Laura Davies & Patrick Comer |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Friday, Jun 5
1:45 p.m. - 3:00 p.m. |
| Summary |
Different times call for creative measures. Technological advances, taxing recruiting criteria and an unstable economy are just some of the factors that are changing market research as we know it. Researchers are being challenged to look outside the normal and "safe" scope of doing business in order to grow their companies and our industry overall. This session will explore some of the newest and divergent methods of recruiting respondents, database building and panel development that some companies are utilizing. It will also touch on systems companies have in place to ensure that they are delivering quality respondents to their clients as well as protecting respondents PII/personal identifiable information. The diverse panel will include the view of a focus group facility, a telephone/phone center, an online panel company and a patient recruiting firm. All four bring unique perspectives with one common goal – quality research! |
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| Presentation: |
Unconventional Methods- a Best Practice Guide to Recruiting, Data Base Building and Panel Development (Ted Donnelly's Portion) |
Speaker: |
Ryan Luce, Ted Donnelly, Laura Davies & Patrick Comer |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Friday, Jun 5
1:45 p.m. - 3:00 p.m. |
| Summary |
Different times call for creative measures. Technological advances, taxing recruiting criteria and an unstable economy are just some of the factors that are changing market research as we know it. Researchers are being challenged to look outside the normal and "safe" scope of doing business in order to grow their companies and our industry overall. This session will explore some of the newest and divergent methods of recruiting respondents, database building and panel development that some companies are utilizing. It will also touch on systems companies have in place to ensure that they are delivering quality respondents to their clients as well as protecting respondents PII/personal identifiable information. The diverse panel will include the view of a focus group facility, a telephone/phone center, an online panel company and a patient recruiting firm. All four bring unique perspectives with one common goal – quality research! |
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| Presentation: |
Using Technology to Improve Data Quality ( Peter Milla's Portion) |
Speaker: |
Peter Milla, Keith Price & Craig Stevens |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Thursday, Jun 4
3:45 - 5:00 p.m. |
| Summary |
Data quality discussions have taken center stage in our industry the past few years. Many research providers have achieved great successes in leveraging technology to advance the quality of data they provide. Online panel providers have led many of the efforts to identifying fraudulent respondents, using digital fingerprinting, data traps, and the like. This session will provide the latest update on activities plus offer some tips from a few companies at the forefront of this industry-wide effort. |
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| Presentation: |
Using Technology to Improve Data Quality (Craig Stevens' Portion) |
Speaker: |
Peter Milla, Keith Price & Craig Stevens |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Thursday, Jun 4
3:45 - 5:00 p.m. |
| Summary |
Data quality discussions have taken center stage in our industry the past few years. Many research providers have achieved great successes in leveraging technology to advance the quality of data they provide. Online panel providers have led many of the efforts to identifying fraudulent respondents, using digital fingerprinting, data traps, and the like. This session will provide the latest update on activities plus offer some tips from a few companies at the forefront of this industry-wide effort. |
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| Presentation: |
What You Need to Know About HCAHPS |
Speaker: |
Ginny Kevorkian |
| PRC: |
1.25 Contact Hours in Research |
Date / Time
Presented: |
Thursday, Jun 4
3:45 p.m. - 5:00 p.m. |
| Summary |
HCAHPS is the standardized, ongoing patient satisfaction study sponsored by CMS (the Centers for Medicare & Medicaid Services). This session will address what research suppliers should know if they conduct or want to conduct patient satisfaction research for hospitals. By the end of this learning session, attendees will be able to understand what the HCAHPS is and why it is important to hospital clients, understand how other research studies might interfere with the HCAHPS process and know what questions to ask current or potential hospital clients to avoid conflicts and have a basic understanding of what the requirements are to become an approved HCAHPS vendor and information that will help them decide whether or not to pursue this. |
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| Presentation: |
When the Economy Recovers, Will You? |
Speaker: |
Chris Kuehl |
| PRC: |
1 Contact Hours in Business |
Date / Time
Presented: |
Wednesday, Jun 3
4:00 p.m. - 5:00 p.m. |
| Summary |
he most dangerous point for a company is when the economy starts to come out of a recession. This is the point at which the stronger competitors begin to make their moves and if they see an opportunity to capture some market share from weakened rivals they will waste little time. The cardinal mistakes made during a recession start to catch up swiftly as companies that have left consumers undefended and market share exposed are forced to ramp up and many think they can't afford it. The economy will recover in the months ahead so the real question is how to prepare for that rebound. Recessions reorder the landscape on many levels - consumers are different, competitors are different and internal capabilities are different. Dr. Kuehl will focus on preparing your company for the rebound of the recession. Attendees will discover the consumer patterns and trends to look for in order to take advantage of the current economic climate. Attendees will learn how to capture the market share of weakened competitors and get the ammunition they need for a successful recovery in 2010. |
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