February 2010 | Volume 50 No. 2

MROCs (Market Research Online Communities)

Over the past 60 years we’ve seen dramatic shifts in data collection practices for quantitative surveys, moving from door-to-door interviews, to telephone, to now online. All of these changes reflected the fact that researchers tend to gravitate toward the data collection method that best, and most cost effectively, reaches the broadest sample of target respondents. Read more

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