Mission and Vision

MRA is in the information business --- providing members with information through:

  • Educational Programs
  • Training
  • Networking Opportunities
  • Publications
  • Conferences
...to improve their opinion and marketing research businesses and personal performance. The 3,000 members nationwide represent all segments of the research industry.

Mission
 MRA advances, protects and promotes, knowledge, standards, excellence, ethics, professional development and innovation, for the global market and opinion research profession.

Vision
We lead the global opinion & marketing research profession by helping businesses and organizations leverage the voice of the customer.