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MRA's Fall Conference and Research Industry Forum |
November 8-10, 2006 |
Phoenix, AZ |
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PRC Contact Hours are listed below..
IMPORTANT: To view the "Session Details" in each block simply mouse over the link. If you do not see the "Session Details" popping up upon mouse over, you will have to allow pop-ups for this page.
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| Wednesday Schedule of Events - November 8, 2006 |
11:15 AM - 12:00 PM |
SPEED NETWORKING! - Get paired up with potential clients, business partners or friends for a networking matching activity like no other! |
12:30 PM - 3:30 PM |
"Statistics II"
Michael Lieberman,
Multivariate Solutions
2.5 CH Statistics
Session Details
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“Interviewer Motivation & Satisfaction: The Right Tools for the Right Results”
Robert Lowery, Kantar Operations; Kathy Pilhuj, Scarborough Research
2.5 CH Interviewing/
Supervisory Skills
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12:30 - 2:00 PM
“Protecting Your Intellectual Property/Non-Competes”
Steve Larson, Information Alliance
1.5 CH HR
2:15 - 3:30 PM
“Hiring and
Retaining Skilled Employees:
Passion as Currency”
David Haynes;
Western Wats
1.5 CH HR
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“Negotiation”
Jon Last, Golf
Digest Publications;
Ed Sugar, On-Line Communications, Inc.
1.5 CH Negotiation
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“End User
Round Table”
(Invitation Only)
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4:00 PM - 5:00 PM |
Keynote Speaker: Mike Woodard, Blue Cross/Blue Shield of Arizona-“The Top 10 Misunderstood Expectations of Research Clients”.45 CH Supplier/Client Interaction Session Details
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5:00 PM - 6:00 PM |
New Member/First Time Attendee Reception |
6:00 PM - 8:00 PM |
President’s Reception |
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| Thursday's Schedule of Events - November 9, 2006 |
| 7:30 AM - 8:30 AM |
Breakfast |
| 8:45 AM - 9:00 AM |
Welcome: MRA President, Merrill Shugoll, Shugoll Research |
| 9:00 AM - 10:00 AM |
General Session: Elissa Lee, TiVo 1 CH Marketing/Research Process Session Details
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| 10:00 AM - 10:45 AM |
Research Industry Forum (RIF) Activity |
| TRACKS |
Quantitative |
Qualitative |
End User |
IMRO/Online |
Business Strategies |
11:00 AM - 12:15 PM |
“Outsourcing – Selecting and Knowing Suppliers”
Nancy Muns,
JD Power
1 CH Supplier/Client
Interaction
Session Details
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“Cinema Vérité: Adds Value and Builds Business”
Jeanette Saquet, Business Research Group
1 CH Technology/
Qualitative Research
Techniques
Session Details
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”Getting The C Suite To Listen”
Regina Lewis, Dunkin’ Brands
(Invitation Only)
1 CH Strategic Thinking
Session Details
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“Listening is the New Killer Marketing Approach”
Leslie Forde, Communispace
1 CH Technology
Session Details
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“Growing Your Business to the Next Level ”
Debby Schlesinger Hellman, Schlesinger Associates
1 CH Business Development
Session Details
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12:30 PM - 1:45 PM |
Luncheon
Session: “Best Practices for Reaching the Hard-to-Reach”
Renee Smith, Harris Interactive, Inc.
1 CH Technology Skills/Sampling Session Details |
2:00 PM - 3:15 PM |
“The Effective Use of Descriptive Statistics in MR”
Greg Haddow, Sempra Utilities
1 CH Statistics
Session Details
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“It’s a Moderator’s Life”
Merrill Shugoll, Shugoll Research
1 CH Qualitative Research Techniques/Project Management
Session Details
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“Effective Measurements of Marketing Research ROI”
Dawn Lesh, A. Dawn Lesh International; Diane Schmalensee, Schmalensee Partners
(Invitation Only)
1 CH Supplier/Client Interaction; Strategic Thinking
Session Details
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“How Midas is Using Live Consumer Research Sessions To Better Understand Its Customers”
Garry Rosenfeldt, Midas
1 CH Qualitative/
Quantitative Techniques
Session Details
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“Supervising Others: An Ounce of Prevention is Worth a Courtroom of Cure!”
Deborah Gateley, PHR, Insurance is Fun!
1 CH HR
Session Details
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3:45 PM - 5:00 PM |
“Playing the Field: Creating a Stable Balancing Act”
Terry Salat, Adelphi Research By
Design; Bette Anne Champion, GfK Strategic Marketing, Tammie Frost Norton
1 CH Negotiating
w/ Vendors;
Problem ID/Resolution
Session Details
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“Futures Research (Can we really predict it?)”
Natalie Schoch, Kellogg
1 CH Qualitative Research Techniques
Session Details
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“Reverse Auctions”
Kathy Winters, Kimberly Clark
(Invitation Only)
1 CH Fiscal Mgmt.
Session Details
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“Exploring the Role
of Respondent
Trust
in Online Research”
Birgi Martin, Ph.D.
& Anne Hedde,
Lightspeed
Research
1 CH Technology/
Quantitative
Research Techniques
Session Details
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“Let’s Make Money...or, At Least How To Track It Properly”
Kim Larson, Information Alliance
1 CH Fiscal Mgmt.
Session Details
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| 6:00 PM - 9:00 PM |
Optional Chapter Event - Join the Southwest Chapter for “How the West was Fun" |
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| Friday's Schedule of Events - November 10, 2006 |
| 7:30 AM - 8:30 AM |
Networking Breakfast |
| 8:30 AM - 9:15 AM |
Research Industry Forum Activity |
| 9:30 AM - 10:30 AM |
General Session: “The Future is Now: A Trend Report” 1 CH Problem ID/Resolution Session Details |
| TRACKS |
Quantitative |
Qualitative |
End User |
IMRO/Online |
Business Strategies |
11:00 AM -
12:15 PM |
“Hitting the Ground Running: Marketing Research Presentation Development – A Cautionary Tale”
Keith Yim, Productive Access
1 CH Report Writing
Session Details
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“Taking Research on The Road: Successful Ethnographies and In-Office Interviews”
Panel: Becky Harrison, Focus Forward; Debbie Peternana, ReRez
1 CH Project Management
Session Details
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"Building Internal On-Line Panels"
Bryan Dorsey, John Deere
1 CH Technology
(Invitation Only)
Session Details
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“Online Respondent Behavior and Research Quality”
Larry Fisher, Moderator; Allen Hogg, Socratic Technologies Inc.; Andrew Jeavons, Nebu USA; Tony Eggers, Bellomy Research
1 CH Technology/
Data Collection Techniques
Session Details
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“Who will come after you? Succession planning in research companies”
Michael Mitrano, Transition Strategies Corporation
1 CH Business Management/HR
Session Details
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12:30 PM - 1:45 PM |
Awards Luncheon |
2:00 PM -
3:30 PM |
“What Respondents Think and What Laws and Privacy Information You Should Know” CMOR Panel: Donna Gillin Esq., Patrick Glaser, Chris Lee, Esq. 1 CH Privacy Session Details |
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