2005 Blue Book Underway!

The 2005 Blue Book Listing and Advertising Media Kits are now available and have been sent to all members, so watch your mail! You can also visit The Blue Book Web Site for information. Forms need to be returned to us no later than September 15th in order to be included, so don't miss this important opportunity to promote your business.

The Blue Book is a long-standing and respected directory in the Marketing Research industry and it continues to evolve and grow along with the profession. In 2004 we increased our print circulation by 15%. Blue Book is distributed to every company in the Honomichl Top 50 and MRA's Partnership with ARF enables us to get copies into the hands of their members, who are key buyers of research. The improved version of the corresponding Online Blue Book site that was launched in February 2004 has attracted thousands of visitors, most of which have specifically identified themselves as buyers of research.

This year we have some great new options to offer and a greatly revised questionnaire, so I encourage you to read through your media kit thoroughly, even if you've listed before, and be sure you're making the selections that are right for you.

Tools and Techniques

Fall Education Conference & Research Industry Forum
November 3-5, 2004
Manchester Grand Hyatt, San Diego, CA

Join research professionals from all walks of the industry in San Diego. Network with some of the most respected leaders in the profession at the many NETWORKING activities planned to entertain you and bring you up close and personal with your business partners. There are over 25 Education sessions and workshops that will surely prove to have "Absolute Impact' on your business success. This year, sessions on International Research will be woven within the 5 tracks for Online, Qualitative, Quantitative, Research in Context and Emerging Trends.

Visit the expanded Research Industry Forum where many wonders of the profession will be showcased. Learn the newest advances that may save you money and time! Your competition will have a booth, will you be there?

Click HERE to learn more about the Fall Conference & Research Industry Forum
Click HERE to learn about Conference Sponsorship opportunities
Click HERE to learn about Conference Advertising opportunities

ABSOLUTE IMPACT!: The 46th Annual Conference and symposium

The MRA Annual Conference took place from June 9-11 in Boston. We want to thank all of our sponsors, speakers, Volunteers, and attendees for making it such a great success. Special thanks to the New England Chapter for hosting the Clambake on Thompson Island. We have created a recap page complete with a picture slideshow. For those who attended the conference, we have made session handouts and the complete Attendee Roster available for download. Click HERE for the Conference Recap


MRA Government affairs
Unsolicited issues fund

An emerging issue for Market Research Professionals has been the "Do Not Call"(DNC) legislation and the possible impact it may have on the profession. You can help MRA protect the Market Research profession from regulations and legislation that would otherwise affect the industry.


BLUE BOOK 2004 SOLD OUT! NOW TAKING PRE-ORDERS FOR THE 2005 EDITION!! Due to popular demand, we have sold out of the print version of the 2004 Blue Book Research Services Directory. If you did not get your copy we suggest that you try the online version of the publication located at www.bluebook.org to find the information you are looking for. If you still prefer to use the print version, we recommend that you put an advance reserve on a copy of the 2005 edition. To do so, please click either of the links below. By preordering your copy now you get a 15% discount off the regular list price.

Member pre-order price: $85.00 / Nonmember pre-order price: $139.95
Click here to place your order online using a credit OR click here to print out an order form that you can fax or mail in


MRA Seminar-By-Phone Series - It’s Tuesdays with MRA!: Take one hour by phone to discover the latest in research techniques. Invite your staff to listen in with you at no extra cost! No need to leave the office - seminars are convenient and cost effective!

2004 Topics: “DO NOT CALL”, “Internet Research” and “Contracts and Agreements .”


New Work Group Structure Provides Many Volunteer Opportunities: MRA is seeking qualified volunteers to assist in the many business plan activities that enhance Member benefits, provide skill enhancement opportunities, support legislative initiatives and deliver business services.  Volunteering affords you the opportunity to increase your business contacts, use your skills and support your Association.

MRA's New Work Group Structure Affords You Flexibility Clik HERE for More Information

Sign Up to Voluteer Now!

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Tel: 860-257-4008 • Fax: 860-257-3990 • [email protected]

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