Fall Conference and RIF 2007 Program Overview
October 24-26, 2007
Atlanta
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All information below will be updated as details get confirmed. Also, stay tuned for PRC Contact Hour Information that will be posted soon.
- Mouse over the
 link in each session to view description and learner outcomes. (If it does not work, you might have to turn off your 'pop-up blocker.')
- PRC Contact Hours are listed below each session in RED - Contact Hours and Session Details Coming Soon.
- To View Contact Hour Definitions, Click Here
 = Session will be videotaped and will be available for viewing on Education On-Demand after Conference. (Attendees of the Fall Conference will receive a 1-time, free viewing of selected sessions)
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Wednesday – October 24, 2007 [RIF Hours: 1PM-4PM and 6PM-8PM
]
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| 11:15am-12:15pm |
Speed Networking |
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Interactive Immersion Sessions |
| 12:30pm-3:30pm |
12:30 – 1:45
“The Heart of All Cravings – White Castle’s Quest for Consumer Insights Behind a Cult Like Following"
Jamie Richardson, White Castle
1.25 CH Marketing
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"Ethnography: Beyond Binoculars and Notebooks"
Hanna Baker & Laura Johnson, CMI Market Research
3 CH Research Design
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"Managing Large Scale/Complex (Global) Qualitative Engagements"
Clay Dethloff, Harris Interactive
3 CH Qualitative Research Techniques
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Roundtables
Moderator: Merrill Dubrow
3 CH Business Operations
Closed Session for End Users Only
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“Intermediate Market Segmentation” Terry Grapentine
3 CH Analysis Skills and Techniques or Research Process
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Owner/CEO Special Session
(Invitation only; pre-conference registration required)
Sue McAdams, Herron Associates Inc.; Alice Butler, M/A/R/C Research
3 CH Business Operations-Strategic Thinking
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2:15 - 3:30
Consumer Led Produce Development
Ron Marks, Focus On Food
TBA
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| 4:00pm-5:00pm |
Keynote Speaker: "Finding New Ways to Make Every Drop Count: Coca Cola’s Extensive Research Into the Realm of Beverage Needs States" 1 CH Research Process or Analysis Skills and Techniques
Vivek Sharma, Director – Market Place Knowledge, Global Knowledge & Insights Department, The Coca Cola Company; Bill Douglas, President, Envision Research |
| 5:00pm-6:00pm |
New Member/First Time Attendee Reception |
| 6:00pm-8:00pm |
President's Reception ~ Sponsored by e-Rewards
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| Thursday – October 25, 2007 [RIF Hours: 8AM-5PM] |
| 7:30am-8:30am |
Breakfast |
| 8:45am-9:00am |
Welcome (MRA President) |
| 9:00am-10:00am |
General Session: "Television’s Customized programming: How Turner uses Qualitative and Quantitative Research Techniques" - Sandy Padula & Sally Irle, Turner Broadcasting System 1 CH Research Process or Qualitative Research Techniques |
| 10:15am-10:45am |
RIF Activity |
TRACKS |
Food & Beverage |
Quantitative |
Qualitative |
End User |
Online/IMRO |
Business Strategies |
| 11:00am-12:15pm |
"Revitalizing the Bob Evans Brand"
Craig Boaz, Bob Evans Farms
1.25 CH Customer Service or Business Operations-Strategic Thinking
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“We’re on the same team: Best practices for client / supplier collaboration”
Ed Erickson, Erickson market Research & Susan Lloyd, Boise Cascade
1.25 CH Supplier/Client Interaction
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"The 4 C's of Truth in Communications"
Isabelle Albanese, Consumer Truth Ltd. & Eileen O'Malley, Dunkin' Donuts
1.25 CH Project Management
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"Managing Crises: The Role of Research"
Alexander Jutkowitz, Billy Sind, SJR Group
1.25 CH in Problem ID/Resolution
Closed Session for End Users Only
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“Putting Thousands of Consumers to Work: Communities for Collaboration and Creation”
Mike Waite, MarketTools, Inc.; Pat Masker, Frito-Lay
1.25 CH Problem ID/Resolution
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"Employee Engagement - Ideas to Action!"
Jan Anderson Cerny, Maritz
1.25 CH Business Operations - HR
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| 12:30pm-1:45pm |
Lunch |
TRACKS |
Food & Beverage |
Quantitative |
Qualitative |
End User |
Online/IMRO |
Business Strategies |
| 2:00pm-3:15pm |
"How Coca-Cola is Using Customer Loyalty Research To Increase Customer Retention and Profitability"
Jared Heyman, Infosurv, Inc. & Mike Bowers, Coca-Cola
1.25 CH Customer Service |
"Keeping the Spark Alive: The Evolution of a Customer Satisfaction Research Program"
Carol Winn, ServiceMaster; Doug Helmreich, CFI Group
1.25 CH Customer Service or Research Process
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"Looking Into the Consumer’s Heart and Mind in Marketing Flat Panel Televisions"
Trish Dorsey, TNS
1.25 CH Business Development/
Sales
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"Fifteen Important Questions to Ask Yourself When You Contract for Research"
Mike Pardee, Scripps Network
1.25 CH Problem ID/Resolution or Project Mgmt.
Closed Session for End Users Only
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“Questionnaire and Survey Design for Online Research”
Donna Wydra, Socratic Technologies;
Larry Fisher, Roosevelt University, Ken Strunk, Burke Inst.
1.25 CH Research Design or Questionnaire Design
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"Delivering Your Brand Successfully Through Online Media"
Glen D. Caruso, Microsoft Digital Advertising Solutions
1.25 CH Business Operations - Marketing
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| 3:15pm-3:45pm |
RIF Break |
TRACKS |
Food & Beverage |
Quantitative |
Qualitative |
End User & Business Strategies |
Online/IMRO |
| 3:45pm-5:00pm |
"School is in Session: Pop Quiz on Privacy…What do YOU Know?"
LaToya Rembert-Lang, CMOR
1.25 CH Privacy
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"Questionnaire Design"
David Ashley
Department of Homeland Security
1.25 CH Questionnaire Design
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"Qual/Quant Hybrids - Moe's Southwest Grille Case Study"
Alan McKeon, Alexander Babbage
1.25 CH Research Process
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End User/Client & Business Strategies Open Session
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"Mobile Phone Data Collection"
Steve Lavine, Common Knowledge Research Services
1.25 CH Interviewing Skills or Data Collection Methods
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| 7:00pm-10:30pm |
Optional Chapter Event - Bell Bottoms Dance Club (70's style) |
| Friday – October 26, 2007 [RIF Hours: 8AM-2PM] |
7:30am-
8:30am |
Breakfast |
8:30am-
9:15am |
RIF Activity |
| 9:30am-10:45am |
General Session: "Consumer Insights as a Catalyst for Innovation" 1.25 CH Research Design
Vivian Milroy Callaway, General Mills |
TRACKS |
Food & Beverage |
Quantitative |
Qualitative |
End User |
Online/IMRO |
Business Strategies |
| 11:00am-12:15pm |
"Building Better Burgers"
Adenia Cooper McDonalds USA
1.25 CH Research Process |
"Research-Based Marketing Campaigns - Strong Medicine for the Healthcare Industry"
Dan Prince, Prince Market Research, Pat Holloway, HCA Tristar
1.25 CH Marketing
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"The Spirit of the Recruit: qualitative research approaches"
Donna Siegfried, Fundamental Research
1.25 CH Research Design or Problem ID/Resolution
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"Market Research in a Consumer Controlled World"
Melissa Davies, Nielsen Online
1.25 CH Business Operations - Marketing
Closed Session for End Users Only
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Using Technology to Improve Data Quality
Panelists: Joe Cunningham, DMS Research; Charles Pearson, Research Now; Doug Parkhurst, Harris Interactive
1.25 CH Analysis Skills/Techniques or Technology Trends
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"Friendly Persuasion: The Art of Client Development”
Moderator: Ed Sugar, On-Line
Communications, Inc.
Panelists: Carla Lindemann,
Janet Savoie, Vic Walsh
TBA
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| 12:30pm-1:45pm |
Awards Luncheon |
| 1:45pm-3:30pm |
General Session: "The Future of Research: A Focus on New Methodologies" 1.75 CH Research Process
Panel: Michael Mitrano, Transition Strategies; Marshall Toplansky, Core Strategies; Moderator: Michael Mermelstein, MKTG Inc. |
