Spotlight
MRA Wants Your Feedback!
We invite you to be among the first to experience the new Blue Book online directory. Enhanced search functions and new search engine optimization will ensure it is the place that everyone looks first. We invite you to preview the new site and submit your comments.
Preview the site here:
Blue Book Testing Site
Send your feedback here:Blue Book Feedback Form
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Upcoming Events
CEO Summit 2010
The CEO Summit promises to accelerate your strategic thinking, give you key deliverables to immediately use, and provide you with opportunities to think through real business issues.
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MRA Webinar: The Challenges of Being A Researcher in 2009
Attend the webinar on December 16 at 1:00 - 2:00 p.m. ET and get a detailed overview of resources that every researcher should have to deal with the challenges of 2009. This session is designed to move beyond general notions of privacy, into real issues and real challenges that researchers will encounter legislatively, ethically, morally, and legally in 2009. Prepare to lose your rose colored glasses. Register Today!
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News
MRA SEARCH COMMITTEE FORMED AS BROWNELL STEPS DOWN FROM CEO POSITION
11.18.09
The U.S. Marketing Research Association (MRA), today, announced the formation of a search committee to seek a replacement for CEO Larry Brownell, who has tendered his resignation effective January 31, 2010. Mr. Brownell reached a decision to return to his Los Angeles home to pursue other opportunities. He will remain in an advisory capacity with MRA during the transition.
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Nevada Mandates Encryption Standard
10.22.09
While Massachusetts has imposed a sweeping mandate for data security that the regulators continue to tweak and re-tweak (read about it in the November issue of Alert!), Nevada has implemented their own mandate that survey and opinion research businesses must implement. Starting January 1, 2010, survey and opinion research businesses either located in Nevada or conducting business in Nevada will be required to use encryption when transferring or transmitting personal information electronically (other than by fax).
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