Spotlight
Apply Today For The Betsy J. Peterson Award
Apply today for the Betsy J. Peterson Award! The recipient of the award will get the Principles of Marketing Research Program (MRII) administered by the University of Georgia. Applications are being accepted now through March 31, 2010.
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Upcoming Events
MRA's Annual Conference 2010
MRA's Annual Conference 2010 will provide an electric atmosphere to inspire and energize professionals from all levels. Join the entire profession for the ONE market research conference that stands above the rest. Register today and save before the early bird deadline of May 7.
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MRA Webinar: Multicultural Intelligence
Attend the webinar on February 3 at 1:00 - 2:00 p.m. ET and examine the subtleties of marketing to hyphenated Americans as presented in Morse’s book Multicultural Intelligence: Eight Make-Or-Break Rules for Marketing to Race, Ethnicity and Sexual Orientation. Register Today!
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News
Marketing Research Association Launches CEO Special Interest Group (SIG)
02.08.10
The Marketing Research Association (MRA) announced today the launch of the new CEO Special Interest Group (SIG). The CEO SIG is the first of three Special Interest Groups that the Association will be launching.
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RESEARCH PROFESSION TESTIFIES BEFORE JOINT HOUSE & SENATE COMMITTEE HEARING: DEFENDS MARKETING RESEARCH WITH PHYSICIANS
01.26.10
(St. Paul, MN) Yesterday, the U.S. survey and research profession testified before a joint hearing in the Minnesota House and Senate. The Marketing Research Association’s (MRA) Director of Government Affairs, Howard Fienberg, PLC, defended the use of physician incentives in pharmaceutical and medical device manufacturing.
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